The nonprofit TomTod Ideas wanted a fun, characteristic piece of collateral they could give to prospective donors and business partners. It needed to be clear, expressive, and display what the organization values – through its message and presentation. I wrote and designed this oversized double gate fold brochure to introduce people to the organization and, using it’s size and color palette, immediately leave an impression with readers. Selected copy below.
I created this corporate sponsorship packet from the ground up, managing the project, writing the copy, and designing the artwork. TomTod Ideas wanted an engaging appeal – something that would catch their target’s eye, stick in their brain, and generate action. I focused the copy on telling stories that would give credibility to the nonprofit’s work and move the audience to take action with a sponsorship. Selected copy below.
I always enjoy interviewing subjects to tell their stories. By day, Doug was a mild-mannered payroll clerk for my client, Kenan Advantage Group. By night (or sometimes by lunch breaks) he was a charcoal-stained crusader, sketching celebrity portraits. KAG found an employee to feature for Highway Connections, their national employee magazine, and I wrote the story.
TomTod Ideas needed print collateral when staff meets with school administrators. I wrote and designed this oversized tri-fold brochure to push the nonprofit’s messaging and reinforce its brand. It reflects the organization’s fun, educational vibe while communicating the goals of its school-based program and displaying curriculum options. Find selected copy below.
Writing these buck slips for Akron Children’s Hospital Foundation demonstrated why I love collaboration. My team worked individually – by interviewing families, managing the project, connecting with clients – and together, by editing each other’s work and crafting a successful winter donation campaign that generated empathy and action. I wrote engaging, emotional stories for these appeals out of interview transcripts and long-form human interest stories of both families featured here.
How do you communicate success to your audience? Tell stories. That’s what I did by overseeing the entire project of this annual report for TomTod Ideas. I interviewed stakeholders, analyzed data, and wrote the content. I collaborated with the nonprofit’s designer to communicate the visual tone, and I oversaw the production and printing process. Selected copy below.
I was given a page-long description of the nonprofit TomTod Ideas with one request: “Make it good.” I trimmed the fat, cut unnecessary copy, and rewrote wordy phrases. I made sure the new copy would attract donors by omitting or revising every vague or unspecific sentence. Since the organization does so much, often staff find it difficult to explain what they do in a concise way. I broke it down by the nonprofit’s three programs, and related each to their mission of empowering middle school-age youth. I then used this copy as a foundation for other marketing collateral for the organization.
When you’ve got thirty seconds to reach your audience, a focused message is key. For this brief radio ad spot, I centered on what my target (parents of middle school-age kids) absolutely needs to know in order to take action on my ad. I pared down extraneous information and stressed the urgency of registering before the deadline. I edited the copy for the target to recognize three things: what’s going on that I need to know, when do I need to take action, and where do I go to do it?