Button Microcopy

This is just one example of numerous buttons and CTAs for which I've written microcopy. As BoxCast designers implement new features and products, I'm tagged in to create and edit copy that interests and intrigues users. A lot of unedited button copy works "just fine" (see below), but leaves little to augment the user experience. Button microcopy is one topic of many I've educated designers and developers about in the optimization guidelines I created.

Replaced Microcopy