Navigation Menu Microcopy

The previous iteration of this navigation menu was overloaded with content: 16 total potential links and paths to take for the user, each accompanied by a label, icon, and one large confusing featured article that didn't belong.

During this redesign project, I rewrote the menu's copy and drastically reduced the options for the user from 18 to 6. The end result has a clean interface that provides just a handful of options to take while giving the user a concise description of each for context.

Additionally, I performed keywords research for the anchor text of each link in the menu, optimizing the copy for domain authority and increasing SEO traction.

 

Replaced Microcopy