SaaS Product Menu Microcopy

This was a fun UX project: Name each of the content templates I created and write a short description of each for digital signage software Ditto.

I researched digital signage products and put myself in the shoes of our users: what's the easiest name to understand from a menu in the quickest amount of time? Then I wrote engaging descriptions for each that give more context and maintain brevity.

I also wrote the microcopy for the state in which a user has not performed an action and needs to before moving on to the next stage of the user journey.

Setup wizard copy
Setup wizard copy