Content Strategy: From 5000 visits to over 100,000 every month
I transformed a fledgling company blog into a high SERP ranking, search engine-optimized powerhouse. I developed content guidelines that prioritized solving problems, answering questions, and showing users how our products make their lives easier. A few highlights:
- I grew blog viewership by over 1,906%
- Positioned the company as a thought leader in the industry
- Placed numerous pieces of content in the top four Google and YouTube search results
Increased conversions directly from blog posts
Grew audience with in-line forms
Part of a larger strategy to increase conversions, I embedded sign-up forms directly in long-form content pieces, encouraging visitors to subscribe to receive related content. Users could quickly enter their information without leaving the page they landed on, becoming annoyed by pop-ups, or being redirected to landing pages. This resulted in a better user experience and I captured more qualified leads.
Premium content downloads
I created premium content downloads for a series of long-form articles. These deliverables contained bonus content and more advanced information readers wouldn’t get by simply browsing an article. I placed strategic CTAs throughout each article that encouraged customers to enter their information and download the content. These generated quality leads and moved prospects further into the sales funnel.