Strategy

In addition to creating high-performing deliverables and other published content, I make processes, strategies and best practices even better. Here are just a few examples:

Content Strategy: From 5000 visits to over 100,000 every month

I transformed a fledgling company blog into a high SERP ranking, search engine-optimized powerhouse. I developed content guidelines that prioritized solving problems, answering questions, and showing users how our products make their lives easier. A few highlights:

  • I grew blog viewership by over 1,906%
  • Positioned the company as a thought leader in the industry
  • Placed numerous pieces of content in the top four Google and YouTube search results

Increased conversions directly from blog posts

Our e-commerce platform allowed for online store pop-ups instead of making customers follow a link to a store web page. I implemented clickable JavaScript events throughout the company blog, allowing customers to purchase in seconds and never leave the blog post they landed on.

Grew audience with in-line forms

Part of a larger strategy to increase conversions, I embedded sign-up forms directly in long-form content pieces, encouraging visitors to subscribe to receive related content. Users could quickly enter their information without leaving the page they landed on, becoming annoyed by pop-ups, or being redirected to landing pages. This resulted in a better user experience and I captured more qualified leads.

Premium content downloads

I created premium content downloads for a series of long-form articles. These deliverables contained bonus content and more advanced information readers wouldn’t get by simply browsing an article. I placed strategic CTAs throughout each article that encouraged customers to enter their information and download the content. These generated quality leads and moved prospects further into the sales funnel.