About & Experience

Get to know me: I'm fueled by a love for words, design, justice, coffee, and movies. All the movies.

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Developed & documented SOPs, systems, & workflows to streamline operations in startup environment
Administrated IT infrastructure, Google Workspace, & digital tool adoption
Developed brand & visual identity assets, ensuring consistency across web & marketing channels
Designed and maintained organization website and digital presence, ensuring accessibility and usability across devices
Created and optimized digital forms, workflows, and internal tools, streamlining volunteer onboarding and reducing administrative workload
Applied information architecture principles to organize digital assets, enabling consistent cross-team collaboration and faster project turnaround
Partnered with board members, volunteers, and stakeholders to align technology, design, and branding strategies with organizational goals

End-to-end strategy, research, & design of B2B SaaS products: desktop, web, & native hardware
UX writing & content lead — responsible for all copy & content on apps & digital products
Shipped products: earned 200+ weekly users, & .52% increase in usage since launch
Designed & wrote user onboarding experiences, wizards, & product tours
Created low- & high-fidelity wireframes & mockups using Figma, XD, Miro
Used & contributed to in-house design system
Led PM, ideation, & user-centered design sessions with engineering, product, support, & business teams
Conducted user research, interviews, usability & prototype tests, optimized designs using data
Analyzed, presented, & made design decisions from user behavioral analytics & research findings
Created user journey maps, user flows, & golden paths for numerous personas
Led adoption, implementation, & training of new product onboarding & UX research study tools

Wrote & edited copy for SaaS products, websites, menu navigation, buttons, in-app marketing pages
Interviewed users, participated in research studies & simulations to inform product development
Created sketches & wireframes for websites & key feature sections in web apps
Owned content strategy & created editorial process for SEO, copywriting, video, website, blog
Created company SEO & web optimization style guide
Consulted and educated cross-functional teams on UX and SEO best practices
Researched SEO keywords and cataloged backlink, anchor text, and FAQ content

Wrote & managed tech blog, grew audience by 1,906% with 108,000 avg. monthly views
Wrote/edited UI text & microcopy for B2B SaaS product menus & user onboarding wizards
Pitched, wrote, & designed UI for digital signage editor product
Tested/edited UX copy & SaaS product functionality across mobile & desktop devices
Created multi-channel content strategy, editorial process, & managed all inbound content
Created competitive analysis and campaign, tested competitor products and developed sales enablement content
Designed, optimized, tested, & proofed marketing content, web pages, blog, & email content in HubSpot CMS

Created multi-channel content strategy and calendar
Wrote and edited copy for web, email, print, signage, and customer communications
Wrote and designed promotional materials, POP displays, and marketing collateral

Conducted interviews for digital stories, owned & managed all web, blog, email, video content
Applied design thinking concepts & empathy-driven research to develop user-centered programming
Content manager, wrote web copy, blog content, and video scripts
Developed editorial calendar, content marketing strategy, and brand promise
Interviewed students and donors for appeal letters and content marketing stories
Wrote and designed story-based ads, e-blasts, event and marketing collateral