Ditto Digital Signage Editor
Enabling content creation with user-friendly design tools
SQUIRRELS LLC
Maximizing value add with MVP design tool and digital signage templates
B2B
Product Launch
Web
My Role
Outcomes
The Challenge
Ditto software allows users to share their screens and display digital signage on any connected monitor. Ditto's signage feature was a major value-add for business and education customers, but we knew the ability to display signage wasn’t enough. Customers were leaving the platform to create content. In order to stay competitive and reduce attrition, we were challenged to build a content creation tool inside our existing platform.
Project Goals:
Create an MVP experience that keeps users in the product longer, while still prioritizing usability and problem-solving
Enable users to create and publish signage content directly in Ditto, no third-party design software required
Increase digital signage usage and feature adoption among newly onboarded customers
Key user questions we set out to solve:
How do I create signage if I’m not a designer?
What kind of content should I display on screens?
Research & Insights
User research confirmed a need for in-app content creation.
What We Conducted:
Competitive analysis of other signage platforms
Behavioral data and product analytics
Audited our signage workflow and identified friction points
Sales & customer support team interviews
Surveys
What We Learned:
Users needed templates, not just blank canvases
Most wanted to add quick content: announcements, schedules, promotions
Complex editing tools created friction — users preferred simple presets and WYSIWYG tools
Design Process
We designed an intuitive signage editor MVP that helped users go from a blank screen to engaging content in a few minutes. I iterated on several requirements and decomposition notes from the engineering team — for MVP we wouldn’t have drag-and-drop functionality or complex styling options, but we could create something simple, appealing, and easy to use. While other teammates handled navigation and content creation tooling, I designed a basic layout for editing templates.
Design Iteration:
Text styling and customization
Template format, themes, categorization
In-product marketing content
Media storage functionality
What I Did:
Collaborated with developers to scope an MVP that prioritized core user needs
Worked with designers to translate template graphics into UI components
Designed template editor page
Wrote all UX copy: tooltips, badges, menus, labels, etc.
Tested templates with stakeholders for clarity and usability
Custom iconography design
Designed upsell pages and in-product marketing content
Outcomes & Impact
1300+
Waitlist signups pre-launch
21%
Rise in user sentiment with templates
11
Avg. # new users per week, post-launch
My Work:
Helped launch an MVP
Delivered a complete signage editor experience that required no design experience
Empowered users to create content and experience added value with Ditto
Strengthened Ditto’s position as an all-in-one screen management and signage platform
