RemoteMix
Launching a cloud-based digital audio mixing product
BOXCAST
Streamlining a digital audio console where users layer, mix, and manage live audio remotely.
B2B
Product Launch
Web
My Role
Outcomes
The Challenge
BoxCast had an opportunity to expand marketshare in the A/V space. Already well established in the video broadcasting industry, audio was the natural next step. RemoteMix, a digital audio console connected to physical soundboards via the cloud, became our next initiative.
The challenge: How do you build a premium, scalable SaaS product — intuitive enough for novices but powerful enough for pros? And how do you add value to both customers and business objectives by integrating this completely new product into an existing suite of tools?
Project Goals:
Design a new, cohesive UX that aligns with BoxCast’s existing SaaS platform and compatible third-party audio mixing consoles
Simplify a complex technical process for a wide range of users
Launch a new product into a new market and drive adoption
Key user questions we set out to solve:
How can I manage numerous live audio feeds remotely with confidence and clarity?
How do I trust this fits into the rest of my broadcasting workflow?
Why use this product instead of something else on the market?
Research & Insights
We conducted multiple rounds of research before, during, and after design iterations with users ranging from seasoned A/V professionals to first-time operators. I and my UX team regularly collaborated with product, marketing, and business intelligence teams during this phase.
What We Conducted:
Product discovery & business analysis
Competitor research
User interviews
Surveys
Usability and prototype tests
What We Learned:
Opportunity: Most competitor audio console apps were buggy, difficult to use, and brand-specific
User diversity: Some were tech-savvy, others were unfamiliar with audio mixing
Access control: Users needed flexible permission levels—from full console access to mix isolation
Cognitive load: Users needed the right info at the right time, not all at once
Onboarding: Users needed a streamlined setup process, otherwise fatigue and complexity reduced adoption
Design Process
As the product developed, RemoteMix became the design foundation for the rest of the company’s product suite.
Design Iteration:
A new color palette, typography, and motion system
Primary actions front and center, with advanced features logically nested
Reusable modals, styles, and templates to streamline product development
Unified branding across BoxCast’s product line: the dashboard, live streaming, video editing, social media, and website management tools
What I Did:
Wrote all UX copy: tooltips, badges, menus, labels, etc.
Streamlined companion app onboarding experience
Designed upsell pages and in-product marketing content
Flow conceptualization, testing, and design
Design support across the product
Collaborated cross-functionally with 6 teams
Design QA
Throughout the development cycle, we continually tested prototypes with users, gathered more data, and adjusted designs and flows based on research findings and stakeholder feedback.
Outcomes & Impact
1000+
Waitlist signups pre-launch
200+
Weekly users within first 2 months
25
Avg. new users per week, post-launch
My Work:
Successfully launched the company into a new market
Grew conversion rates and recurring subscription revenue
Unified and modernized the design language and copy across the platform
Simplified highly technical tasks for distinct user personas
Identified & addressed edge cases based on research
Standardized customer education and onboarding experiences across the platform
